Regional Media Planning & Buying

Pan Media employ regional media strategists who are experts in the B2B and B2C markets. We specialize in being able to amalgamate regional and national planning and buying accounts in order to let them operate as one, saving CLIENTs time and money.

We are experienced at working with local marking departments, utilizing our knowledge and analysis of local media coupled with their local knowledge and experience, to produce strategically sound media plans for them.

Whether CLIENTs are looking at regional test markets, up weighting specific areas, or incorporating regional strategies into their overall plans we are able to help.

Our primary regional media services are underpinned by extensive research resources and systems designed to optimize response to online and offline activity. Having made a heavy investment in our resources, Pan Media is at the cutting edge of media research and uses medium-specific tools to measure and track your target groups' media behavior.